2 Firms Partner for Pro-Touring Race Support

JJ Furillo

CAMARILLO, Calif. (March 3, 2015) — Brake manufacturer Wilwood Engineering Inc. is partnering with Ultimate Performance, a suspension tuning and performance product supplier, to enhance support to drivers at racing events.

As part of the partnership, North Carolina-based Ultimate Performance owner JJ Furillo will travel to pro-touring events across the country to provide technical support and guidance to competitors on tuning suspensions to match their driving style. Additionally, according to the company, Mr. Furillo can recommend the best braking application setup to create a complete performance package.

“JJ has continually proven himself as an expert at optimizing suspension performance both on and off the race track since his early years at Penske Shocks to founding JRi Shocks,” said Bill Wood, owner of Wilwood Engineering, which markets Wilwood disc brakes. “Pairing his insight with the leader in performance brakes makes for a winning combination.”

Mr. Furillo founded Ultimate Performance in 2014 and has partnered with a number of industry-leading performance-enhancing companies “to help drivers create their ultimate performance racing machine,” the company said.

“From the time I started my racing career, Wilwood has always set the bar when it comes to performance brake systems,” Mr. Furillo said in a press release. “When I created Ultimate Performance my goal was to represent the best brands, and Wilwood continues to exemplify what it means to be a leader in the industry.”

Wilwood Engineering, founded by Mr. Wood in 1977, designs and manufactures high-performance disc brakes in the U.S. for the track and street.

Ultimate Performance makes and markets suspension tuning products for high-performance street performance and pro-touring vehicles. The company said it provides vehicle setup and suspension tuning at events as well as test sessions for the street or on the race track.

Link: http://www.tirebusiness.com/article/20150303/NEWS/150309984&template=printart

Copyright © 2015 Crain Communications Inc. All Rights Reserved.