The new Jesel Custom Shop business model is “ask, and we will build it.” And it seems to be working very well.

In 2011 customers sent Jesel 126 different cylinder heads for which it designed and built shaft rocker systems. The Custom Shop designed more than 134 custom billet rocker stands, and more than 247 custom cam cores. Several new belt drives rolled out of the Custom Shop as well as thousands of steel rockers, many for Top Fuel and Funny Cars.